80% of People in India who shop online, uses Amazon aggresively. On the other hand, there are millions of seller and vendors on Amazon, which means you need a competitive advantage. Something, you should really ignore is losing your money in non-responsive marketing. Well, Digifox Media exactly knows how to do it. That's why we take a totally different approach with our packages and service segments.
Amazon is steadily expanding its lead in e-commerce. More and more manufacturers and sellers offer their products via Amazon to benefit from this vast sales potential. The rising competition forces salespeople to engage more intensively with Amazon marketing channels. We help sellers and vendors develop an Amazon marketing strategy. In this comprehensive overview, we describe the many different ways to conduct Amazon marketing and discuss the differences in marketing between sellers and vendors.
What is Amazon marketing?
Amazon Marketing is a set of actions to promote and sell products on Amazon and includes: 1. Amazon SEO – Optimizing product pages to improve their visibility in Amazon’s organic search results 2. Amazon Advertising – Using native Amazon advertising formats to endorse brands and products 3. External Marketing – Using promo channels not offered directly by the platform
Amazon SEO takes place on the platform (On-Amazon); most measures are free of charge (Non-Paid). Advertisement on Amazon is usually subject to a fee (Paid), and the advertising itself may take place directly on Amazon or other websites and platforms (On- and Off-Amazon, respectively). External Marketing is Off-Amazon and can be either Paid or Non-Paid.
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Amazon Account Management
Millions of people buy on Amazon. You need a competitive advantage. What you don’t want is to waste money selling on Amazon while your products are buried and no one is buying. If you’re here, you already know the U.S. retail eCommerce market dominance of Amazon. What you don’t know is how to be a part of it. How do you get started? How do you distinguish your product or service? How do you not get lost in a crowded Amazon marketplace? Our experienced team of Amazon experts helps you form a custom strategy to maximize your budget. Working with an Amazon agency with proven results is essential to getting the most return on investment (ROI) for your marketing for Amazon.
Pricing Strategy & Testing
One of the most critical steps for a successful seller on Amazon is using the right pricing strategies to increase your rankings, conversions, and revenue. Our marketing agency analyzes many variables when listing a new product. Our marketing services for Amazon include extensive competitor analysis to find the best price for your product. We perform an Amazon audit, examining your product costs and thoroughly outlining Amazon’s fees so you have a complete understanding of what you’re facing. As your Amazon agency, we’ll use this audit to determine whether or not you’re going to be profitable on Amazon before you even spend a dollar. We audit your Amazon campaign with integrity. We fully set expectations for your marketing before proceeding with your Amazon campaign so you don’t risk any wasted spend. What you don’t want to do is often change your product prices. That can negatively impact your Amazon optimization. You’re much better off offering coupon codes for compelling discounts. The cheapest price is rarely the best price and neither is the highest price. As an experienced marketing agency, we work with you to find that happy medium, a sweet spot that drives sales and increases profit margins. As part of our marketing services for Amazon, we work closely with clients to prepare a sales strategy that includes various advertising campaigns.
Amazon Catalog Organization
If you already have an Amazon catalog established, we’ll evaluate the categories you’re in, look at the parent-child variations and make sure they’re properly organized and optimized. Variations are sets of products related to one another. Quality variation relationship listings help buyers compare and select products based on different attributes, such as color or size, from options on a product detail page. The catalog relates to the brand. If you’re building a brand on Amazon, an entire catalog of goods shows up for your company. You want to ensure people are taken to your branded area if you’re pushing a brand on Amazon. We help you run sponsored brand advertisements as opposed to sponsored product ads.
Amazon Brand Registry
To register a brand on Amazon you must have a trademark. As part of our marketing services, we help clients apply for a trademark and then register an Amazon brand. Brand registry gives sellers greater control over their Amazon product listings. You also gain powerful search tools, helping you find content in different Amazon stores. Amazon brand registry can take sellers to the next level, in part, because it allows you to utilize Amazon Enhanced Brand Content. Our Amazon branding consultants help clients maximize their Amazon EBC efforts. Amazon EBC, commonly referred to as the A+ tool, allows brand owners to change product descriptions of branded Amazon Standard Identification Numbers (ASINs). Adding EBC Amazon to product detail pages can help increase traffic, conversion rates and sales. As your trusted partner Amazon agency, we will work to ensure no competitor is infringing on your copyrights and illegally selling your products. We have a system that can monitor and send automated removal requests -- escalating to legal action -- to ensure Buy Box leech removals. This helps protect you against Amazon leech scams to protect your store, your products and your brand.
Amazon Suspension Appeal
A suspended Amazon account can bring your entire business to a halt. If you’ve received an Amazon suspension notice, we can help. Our experienced Amazon marketing services team guides you through the process of an Amazon suspension appeal. Our Amazon experts can talk to Amazon account representatives on your behalf, provide proper documentation, fix the problem that caused you to get suspended and -- if necessary -- we have legal resources we can bring into play to accelerate your Amazon suspension appeal to the next level. Most importantly, however, we can help you avoid a suspension at all by teaching you best practices so your business always flourishes.
Amazon MAP & Pricing Monitoring
Sellers simply don’t have the time or resources to monitor and enforce their minimum advertised price (MAP) policy on Amazon. Don’t worry, we’ll keep an eye on that for you. As part of our marketing services, we monitor MAP pricing across Amazon and alert us if a seller drops a price too low for whatever reason. Our Amazon AMS enforcement team ensures your brand’s MAP pricing is honored and enforced. Our experienced Amazon AMS team can help sellers with Amazon MAP agreements and negotiations. MAP contracts and/or agreements are vital for people selling in multiple places. MAP agreements ensure your brand isn’t diluted by anybody. If someone breaks a MAP price agreement, our Amazon AMS experts can help get that resolved.
Transparent Amazon Marketing Agency
Our marketing service team values integrity in every area of our business. digifox media has no hidden fees or ever uses smoke and mirrors in our reporting. You know every area of your business every day, every week and every month through full transparency from our Amazon AMS team. Through our up-front approach, you’ll know first-hand how our efforts are increasing your online revenue. We use custom in-depth reporting measures to always keep you in the know about your business, including giving you 24/7 access to an online client portal. Visitor tracking allows us to quantify our success and make adjustments when needed. With our marketing services for Amazon, reports are emailed to you regularly so you can view your data online anytime.
As a full-service Amazon SEO team, we get your eCommerce business up and running quickly on Amazon. We guide you step by step, from Amazon seller setup to raising your ranking and increasing your conversions. Along the way, we take care of every detail: Amazon account audit, competitor analysis, keyword research and optimized descriptions that are clear and concise.
Amazon isn’t a secret. Instead, it’s a flooded marketplace for sellers. That means you often have to pay to play. Top sellers utilize PPC campaigns and strategies to distinguish themselves. Our Amazon advertising experts put you in the game by providing sponsored products management, sponsored brands management, product display ads, video ads, Amazon Vendor Central management and Amazon AI advertising management.
Amazon Storefront & Branding
In 2018, Amazon made it a priority to keep small- and medium-sized businesses relevant by introducing Amazon Storefronts. Amazon established a separate section to highlight small businesses. Our Amazon experts are experienced at setting up and designing an eye-catching Amazon Storefront and positioning your products for maximum exposure through Amazon Enhanced Brand Content. We enhance your product detail page with A+ content, including high-quality images and EBC design and development to increase sales.
Amazon Reporting & Analytics
We keep every client updated on their business and our involvement with thorough data analytics. We provide clients with monthly Amazon advertising reports that show spend, return on ad spend (ROAS), advertising cost of sales (ACoS) and complete pay-per-click (PPC) data. Marketing for Amazon clients also receive monthly Amazon business reports that detail items per sale, sales over time, reviews, customer satisfaction and Amazon listing optimization. As part of our marketing services for Amazon, digifox media can also provide clients in-depth reports on Fulfillment By Amazon (FBA) fees that will flush out any hidden costs.
Rediscover Amazon Marketing Service
Launched in 2012, Amazon Marketing Services, or AMS, is a service that offers a solution to advertising keyword-targeted ad-campaigns. Since then, AMS underwent an array of changes, including the discontinuation of Amazon Text Ads and Initial Product Ads. Now, the self-service offers three main ad formats for Amazon advertising, including Amazon Sponsored Product Ads, Amazon Healthline Search Ads, and Amazon Product Display. Having said that, Amazon Ads are gaining importance, nowadays, in reaching a target audience as it works on an algorithm that displays ads on the basis of searched keywords. Amazon Ads, therefore, not only reach a large number of people, but also makes sure that relevant products are showcased to the customer, making it easier and increasing the probability of a business to expand their customer-base.
Why is Amazon Marketing Important?
Amazon Ads is gaining popularity as marketing service as it offers optimized keyword-targeted ad-campaigns. When a person browses the web for a specific product, Amazon advertising campaign focuses on the keyword and display relevant products. In addition to displaying relevant Amazon ads, AMS also: 1. Increases Product Revenue: As customers are shown relevant products in Amazon ads, the probability of customers to check the product description and buy it is high, therefore increasing product revenue. 2. Optimized Performance: Keyword-targeted ad-campaigns help in optimizing performance and display ads that are relevant for a specific search result. Also known as product optimization, Amazon search engine optimization (SEO) focuses on improving your rankings in organic search results on Amazon — you can see an example below. It increases your position in search results by optimizing your product listing to the standards of Amazon’s search algorithm. From Sponsored Product Ads to Sponsored Brands to Product Display Ads, our advertising management services for Amazon offer everything you need to advertise — and succeed — on the biggest ecommerce platform in the world. For a high-performing campaign, our team of more than 200 digital marketing experts handles everything. We not only create, launch, and manage your campaign but also offer recommendations for which products to advertise. Plus, our Amazon agency oversees any promotions, coupons, or Lightning Deals offered by your business. When your products require the expertise of sales copy, you can depend on our Amazon product copywriting services. As a part of our copywriting services, we provide your business with compelling and informative product descriptions that highlight the advantages of your product and the weaknesses of your competition. As your Amazon marketing agency, our team invests the time to learn about your business, products, and target audience. Understanding what your target shopper wants in a product allows us to draft copy that not only appeals to user desires but resolves their pain points too. With our agency, your business can also take advantage of our Amazon product photography services. This service is available through our production optimization services. As a part of your custom strategy, our team will arrange professional product photography through a trusted third-party vendor. Our network of third-party vendors has extensive knowledge of Amazon’s strict image requirements. With their expertise in Amazon, as well as product photography, they produce a set of images that show your products, its features, its uses, and more.